samples/bpf, selftests/bpf: Use bpf_probe_read_kernel

samples/bpf, selftests/bpf: Use bpf_probe_read_kernel

A handful of samples and selftests fail to build on s390, because
after commit 0ebeea8ca8a4 ("bpf: Restrict bpf_probe_read{, str}()
only to archs where they work") bpf_probe_read is not available
anymore.

Fix by using bpf_probe_read_kernel.

Signed-off-by: Ilya Leoshkevich <iii@linux.ibm.com>
Signed-off-by: Alexei Starovoitov <ast@kernel.org>
Link: https://lore.kernel.org/bpf/20200720114806.88823-1-iii@linux.ibm.com